Social Media Manager

Remote, Part-Time 10-15 hrs/week

Bumpdate: The #1 private social networking app that helps friends and family remember to stay connected during pregnancy and parenthood.

We’re a mom founded brand looking for a social media manager to join our team. The best candidate will be creative, have a willingness to be vulnerable, highly organized, proactive, and eager to join a community to promote the well-being of those who are trying to conceive a baby, are pregnant, have children, or are the support systems of these individuals.

Social media content focuses: Trying to conceive, pregnancy, birth, parenthood, children, toddlers, babies, newborns, postpartum, postpartum recovery, mental health, friendship, social support, app education and more.

We encourage moms, pregnant women and hopeful parents to apply. We support a work-life balance and hope all candidates would be willing to share their personal experience on social media with our community. Our team is founded on the belief that sharing your journey with others helps them to feel less alone, the ultimate goal of Bumpdate.

Business goals:

Increase app downloads and active users
Increase social media following – Instagram, TikTok and Pinterest
Maintain effective social media presence
Build and maintain email marketing list through Mailchimp
Expand our partner network

Primary responsibilities:

Work directly with Founder and Creative Director on social media strategy
Responsible for content creation, planning and strategy for all social media including posts, reels, stories, and community engagement
Maintain an organized posting schedule with weeks planned in advance
Maintain cohesive and attractive social media aesthetic
Oversee social media analytics and performance reports
Bring innovative ideas to improve strategies based on reports
Stay up-to-date on new social media tools and trends, best practices and how other brands are using them effectively
Proactively research trending topics and news stories, aggregate and curate content for use in social media conversations
Track social media trends to identify new, innovative ideas and partnerships to evolve our strategy and grow our audience
Take photos/videos of day-to-day parent, pregnancy and app focused content for social to create authentic posts and videos/reels
Caption writing and tagging
Effective hashtagging
Community management (engage and respond)
Influencer onboarding and engagement
Implement effective calls to actions
Email marketing managed through Mailchimp
Create newsletters for distribution through Mailchimp
Identify brand partnership opportunities and begin engagement
Create innovative content for brand collaborations and product Giveaways

Requirements:

Expert knowledge of social media management
Passion for women’s health and maternal well-being
Comfortable working in an environment with heavy baby, pregnancy, trying to conceive, and parenthood focused content
Highly organized individual with effective communication skills
Comfortable with Instagram, Tiktok, Pinterest, WordPress, Mailchimp, and Canva
Experience in baby, motherhood, parenthood field a plus
Excellent creative writing skills
Creative and enthusiastic problem solver
Time management skills and accountability for timely work completion
Transparency and up-front communication on absences and plans of actions for coverage during absences

To apply:

Email your resume and optional cover letter to hello@bumpdateapp.com. Include 1-2 examples of social media videos or posts you think would help us achieve our goals at Bumpdate. We will use this to assess your creative abilities, understanding of our brand, and how your voice can contribute to our community and team.