October 09, 2025 - 3 min read
October 09, 2025
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Nunona: The Future of Maternal Nutrition

From Personal Struggle to Global Mission

From a young age, I knew I wanted to build something meaningful; something that could truly change lives. I loved science, studied dietetics, and even turned down medical school because I wanted to create impact at scale. For over a decade, I worked in the world of infant nutrition, convinced that helping babies thrive was the highest calling.

But then my own postpartum hit. Hard.

It wasn’t that I didn’t know what to eat,  I’d spent my career studying exactly that. It was that, like so many mothers, I didn’t have the bandwidth to take care of myself. I was depleted, exhausted, and told to just take a bottle of synthetic pills and push through.

I knew better. And I knew moms deserved better.

The Gap No One Talks About

There’s a multi-billion-dollar market for infant formula, but almost nothing designed for breastfeeding mothers or postpartum recovery. Despite the science showing how critical maternal nutrition is,  for healing, milk quality, hormonal balance, and even shaping lifelong health for our children, the food industry has left mothers behind.

Nunona was born to change that. 

Real Food. Functional Nutrition. For Mom + Baby.

Our first product, Mama Bites™, is the world’s most comprehensive pre+postnatal vitamin made entirely from organic whole foods. Each serving delivers the equivalent nutrition of 12 fruits and vegetables in a form that’s easy to eat, gentle on digestion, and clinically aligned with what mothers truly need.

But Nunona is more than a product. It’s a movement to rethink how we nourish women during the most important 1,000 days, from conception through a child’s second birthday. Because when we fuel mothers, we’re not just supporting them through today. We’re building the foundation for their baby’s lifelong health.

Our Why

Nunona exists because no mom should have to choose between caring for her baby and caring for herself. We believe maternal nutrition is the foundation of human health, and that by turely nourishing moms during this window, we can change health outcomes for generations.

We’re here for every mom who’s ever stared at a half-eaten meal and thought, “what about me?”
For every mom who deserves more than a pill and a pat on the back.
For the future babies whose lifelong health begins with us.

Maternal health has been treated as optional. We’re here to make it foundational — for mothers, for babies, for the future.


Welcome to Nunona 

Find Nunona on the Bumpdate app for exclusive offers — and join us on Instagram @nunonalife to be part of the movement.

For another story on maternal mental health, read: “Real Food as Medicine for Postpartum Mamalas” 

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Krista Maas de Villiers

Krista Maas de Villiers is the founder and CEO of Nunona, a maternal nutrition company redefining the first 1,000 days of health with real food. A dietitian by training, Krista spent over a decade in the infant nutrition industry before experiencing firsthand the gaps in maternal nutrition. Inspired by her own journey, she created Nunona to support mothers with organic, clinically aligned foods that fuel pregnancy, postpartum recovery and lay the foundation for lifelong health for babies. She lives in New York City with her husband and two children.

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